A CASE STUDY:

A synthesis of of Web Design, Marketing Assistance, Business Analysis and Photography: The Bio Recycling Company

Many years ago I was fortunate enough to work with the owner of Bio Recycling Corporation. He wanted a website for his company. 

Their product is the processing of sewage primarily from septic tanks into a product that can be applied safely to fields. 

When we first met I knew little of this industry though I was well versed in how septic tanks and drain fields functioned. 

He gave me license to to create the website that would tell his company story, to put the story in historical and present day context, to visit the operations and take photos, to talk about the science and the controversy that often accompany this subject, to share content that included books, and links to documents, websites and regulations. If you would like to see how this all came together click here. This website only looks good on a computer at this time. As of February 2021 I am in the process of rebuilding The Biorecycling website with new code to allow it to function across all media formats.

 

Web Design

The process of web design is very much dependent on the nature of your needs. Having a website is now as much a necessity as was having a business card in the last century. A business without a website (a good website) is immediately suspect.

One of my client websites is Mark Foley Construction. Mark’s site is an example of a simple website that accomplishes everything he needs to establish his credibility. I just finished updating this site by updating the code that underlies the design. Here is a link to Mark's website.

Another client has four locations of Collision Centers in three counties in the Olympia area. These websites offer a great deal of information for their customers convenience. There are many pages, map, forms, contacts and other information. Here is a link to Lacey Collision Center.

 

Marketing Assistance

How to reach new customers, how to improve product advertising, how to improve product packaging, these and other areas of marketing are an area I can often be helpful for your business. One of my great interests in life is the workings of our minds. Marketing is really applied psychology in the sub category of decision making. I am a student of psychology and how the mind works. This is invaluable in marketing products and services.

 

Business Analysis

Long ago I studied and received a Masters of Business Administration Degree from Xavier University in Cincinnati. My focus was entrepreneurship and marketing. I have started and run three businesses since leaving a job working for Vicom Communications as a sales engineer assisting sales people in configuring and presenting advanced and large telecommunications systems.

Sometimes the advice you can receive from someone with a different perspective, with no preconceived ideas, and a detached vision can be invaluable.

 

Photography

You need good photos. If a photo is to be used at anytime in something that is going to be printed it needs to be good and it needs sufficient resolution.  

These days most phones take photos that are high enough resolution for the web. Resolution is important but good light management and good composition are essential. For snap shots phones are as good as better cameras but they don't offer the features that experienced photographers depend on.        

After the photos are taken it is time to improve them.  Improving photos is very important and done in photoshop. This includes cropping, adjusting levels, and the other vast pallet of tools available.

 I have a few more thoughts on photography here.